To sound off, please email letters@DailySignal.com and well consider publishing your edited remarks in our regular We Hear You feature. Lucy & Yak, a clothing brand based in the UK, supports the trans community specifically by sticking to one sizing system (instead of a binary mens and womens sizing system). Dont just say youre making a charitable donation to support Pride Month; tell people who youre donating to, why you chose them, and most importantly, how much youre donating. Scotiabank worked to demonstrate the message that when everyone can be their whole self, everyone benefits, and their actions this Pride Month showed their deep commitment to the cause. And theres another aspect that works well here. Events of the last year have also brought necessary attention and awareness to the long history of oppression of people of color in America. You found our list of the best pride month quotes. As the public becomes more frustrated with the perverse and pervasive nature of LGBT ideology, more companies should catch on that wading into politics is bad for their bottom lines. Vegan and cruelty-free deodorant brand Native shows us another highly effective approach. Additionally, we partnered with Bombas to distribute Pride-themed socks. Companies also took advantage of the ability to connect online by hosting worldwide events to bring their entire organizations together, regardless of geographical distance. Videos. Company plans to celebrate Pride Month with dozens of curated film and music series, reading lists, shopping experiences, and more. By clicking Stay Informed, I am requesting that Khoros send me newsletters and updates to this email address. Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . Nordstrom celebrated Pride Month with a significant donation to support the transgender community. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. They have a 100% Human collection. Pride Month is arguably the worlds biggest celebration of the LGBTQ+ community. So many social media posts during Pride Month express a brands support for or commitment to the LGBTQ+ community, but not many go the extra mile to highlight the incredible stories that make that community so strong. But events like Pride Month are a rare exception to the rule: Less is more. If you have a lot to say in your Pride campaign, go ahead and say it. Love is unto itself a higher law. Boethieus, Equality means more than passing laws. While they do release yearly rainbow themed merchandise, they also work with LGBTQ+ artists and designers, and donate year-round to organizations like The Trevor Project. Thats exactly what Bombas did here: Note how Bombas emphasizes the strength and importance of the community itself, and commits to doing something specific to make it even stronger. And its an issue in the world of marketing, too. If companies cant completely decouple themselves from toxic wokeness, at least they can commit themselves to not censoring dissenting voices as a bare minimum. Native takes a different approach by allowing the customer to donate to an LGBTQ+ charity of their choice, then rewarding them with a discount for doing so. A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple honest representation. Levis hasnt introduced this new product for fun; it wants to make money from the LGBTQ+ community and its allies. Define yourself. Harvey Fierstein, I think being gay is a blessing, and its something I am thankful for every single day. Anderson Cooper, I believe that telling our stories, first to ourselves and then to one another and the world, is a revolutionary act. Janet Mock, Openness may not completely disarm prejudice, but its a good place to start. Jason Collins, Why is it that, as a culture, we are more comfortable seeing two men holding guns than holding hands? Ernest J. Gaines, There will not be a magic day when we wake up and its now okay to express ourselves publicly. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. It goes without saying: There are good ways and bad ways for brands to participate in Pride Month. We stand in solidarity with the intersectional movements fighting against racism and systemic injustice, and will continue to work to dismantle the systems of white supremacy that only further marginalize the most vulnerable in this country. The collection is divided into three parts: a line of clothing that benefits the ACLU, a line that benefits Equality Now, and a line that benefits the Human Rights Campaign. All in one place. Share. / Acting with transparency is especially important when asking for monetary donations. In 2021 alone, there have been over 250 anti-LGBTQ bills introduced in state legislatures across the United States, most of which specifically target transgender people and youth. Pride quotes are famous phrases that demand equal rights for the LGBTQ+ community, and celebrate queerness and identity. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. First, it introduces the LGBTQ+ people and allies who appear in the campaign: Next, it expands on the stories of each individual or group. This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. Businesses shouldnt be involved in advocacy in the first place, woke or otherwise. When coupled with a welcoming culture, inclusive benefits, and consistent action, Pride celebrations can be a great way to support LGBTQ+ employees and the community as a whole. But Bean Box shows that sometimes it can be the right approach. LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. 67.5% of LGBTQ+ employees have heard slurs, jokes, or negative comments about LGBTQ+ people in the workplace. The cookie is used to store the user consent for the cookies in the category "Analytics". The cookies is used to store the user consent for the cookies in the category "Necessary". During this month, many people come together to celebrate themselves because there are still people who have to be quiet about who they are to be safe. Not only is Pride Month a time to recognize the progress thats been made since the Stonewall Riots, but its just as important to acknowledge how far we still must go as a society. But last year, in 2021, many communities were still having a very difficult time, and the prospect of not being able to properly celebrate Pride was a real downer. Emil is the CMO of Drip. Levis When you decide to run a To be a true ally, its important to show real support year-round. It is a month to show support for the LGBTQ+ Especially when most of those outward expressions of pride so often seem to ring hollow. Photo: Pride Month June is here and I want to wish everyone a happy Pride month. The Real Story Behind Mall Security Asking Man to Remove Jesus Saves T-shirt, House GOP Eyes Investigation of Big Tech-Aligned Election Grants, Twitter Knew a Democrat Attack on Devin Nunes Was False, but Declined to Debunk It Publicly, Rep. Kevin Hern Stands by Previous Call to Impeach Homeland Security Secretary, Not Just Misinformation: In Emails to White House, Facebook Admits Suppressing Often-True Content on COVID-19 Vaccines, A Legal Immigrants Lament: Bidens Parole Scheme Makes Patsies of Those Who Abide by Law. From AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, countless brands have been called out for so-called rainbow capitalismin other words, using LGBTQ+ allyship for their own gain. ", "With one click of a button, I can get tons of great candidates from underrepresented groups.". Other great ideas for celebrating Pride Month at your organization include hosting educational panels with members of the LGBTQ+ community, organizing a charity or fundraising event for a local or national charity, holding inclusion workshops, and hiring LGBTQ+ speakers to discuss their experiences. Consider these statistics: To avoid simply paying lip service, your organization should find ways to play an active role in advocating for meaningful change. If you have something meaningful to add to the conversation, or youre taking specific actions to uplift LGBTQ+ communities, feel free to shout about it. So it should be applauded for not shying away from specificity here. Have an opinion about this article? The 100% Human collection even includes facemasks to help stop the spread of COVID-19 another way in which Everlane is demonstrating strong brand values. Katie Burke, Hubspots Chief People Officer, posted a thoughtful LinkedIn post about how allies should think about Pride Month and support their LGBTQ+ peers. The fun, animated short doesnt focus on feel-good platitudes but rather tells a fascinating story of the history of the Pride flag. Youre not scared. The DREAM Act and fight for equal pay are LGBTQ issues. This could all change with the passage of the Equality Act, which would provide comprehensive protections for LGBTQ people, as well as women, people of color, and religious minorities. WASHINGTON, D.C. U.S. Rep. Grace Meng (D-NY), a Vice Chair of the Congressional LGBTQ+ Equality Caucus, released the following statement commemorating LGBTQ+ Pride Month. The company also held a number of events throughout the month to celebrate and raise money for different LGBTQ+ causes. Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses. Its Intentional. The companys employees will also serve as mentors through the program. Thats exactly what Target has done here, with an Instagram post that shares the story of Leah Johnson, a queer Black author: And Targets successful Pride campaign isnt limited to social media. Make the company a safe space: Before you go public with your support, make sure to assess your situation internally. This is a great example of how to add value rather than hopping on the bandwagon of trendy Pride support posts. EA has released a statement to celebrate Pride Month, while reiterating the companys support for womens rights and trans rights, following a strange period of silence from the company. Looking for good email segmentation ideas? It must be said that these arent perfect responses. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. Is your brand truly an ally of the LGBTQ+ community? Parent company EA has not issued any such official statements; This might signify a rift between the two companies; Apex Legends and Battlefield developer They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. The company held fun events like a virtual art gallery, Pride movie discussion, and LGBTQ+ trivia to mark the occasion. That it wont end the second Pride Month draws to a close. The cookie is used to store the user consent for the cookies in the category "Other. Bath & Body Works 1. But even if theyre not a mega-conglomerate, this doesnt stop them from giving back to the LGBTQ+ community. This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. Baked by Melissa believes love should be celebrated throughout the year, but in honor of Pride, theyre hosting their fourth annual fundraiser, where they will donate If youre not sure where to start, we recommend implementing the following: You can also look at the Human Rights Campaign yearly Corporate Equality Index for more ideas on how to make your company more inclusive. We use cookies - to ensure that we give you the best experience on our website. Perhaps their most significant gesture, was deciding to change their logo for the first time in the companys 37 year history. Your silence will not protect you. Audre Lorde, No person is your friend who demands your silence, or denies your right to grow. Alice Walker, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin, What is straight? Adidas is a great example of an organization that supports LGBTQ+ initiatives beyond Pride Month. Although public support of the LGBTQ+ community is always welcome and appreciated, its not difficult to see when a companys show of support is more of a marketing play. Donate now. If you fall in love with a boy, you fall in love with a boy. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help This also goes for people employed for a business that celebrates. June is when the LGBTQ+ community and allies around the world celebrate the right and freedom to be Getting your employees involved in Pride planning will accomplish several things. Not only that, but the brand compels users to read about the additional commitments its making to support LGBTQ+ communities: By publishing those commitments, Bath & Body Works knows itll be expected to achieve them. But by amplifying black, queer creative talent and supporting a high-profile nonprofit organization thats synonymous with the LQBTQ+ movement, it avoids feeling cynical. Let them see that the important thing is not the object of love, but the emotion itself. Gore Vidal, It matters not who you love, where you love, why you love, when you love, or how you love. An anti-discrimination policy that includes specific language around LGBTQ+ discrimination, with clear and enforceable consequences for those who dont comply. You define yourself. Billie Jean King, Follow your inner moonlight; dont hide the madness. Allen Ginsberg, How can people change their minds about us if they dont know who we are? Harvey Milk, Im not missing a minute of this. So how can your campaign create an even greater impact in the community? Its also important to host events around the year that reflect your LGBTQ+ team members, and uplift the voices of your LGBTQ+ employees, and put resources and dollars behind diversifying and educating your company. A social responsibility program to help organize and take steps to demonstrate clear support for the LGBTQ+ community. Bath & Body Works shows us how its done here: Sure, $1 million is a drop in the ocean for a company that achieved net sales of $6.4 billion in 2020, but its still an impressive-sounding amount. In short, Bean Box has removed itself from the narrative completely, instead choosing to focus on the good work one of its partners is doing to support Pride. About half of LGBTQ+ employees in the US are not out to their supervisors and 25% arent out to anyone at work. As individuals, we showcase our support of Pride in a variety of ways, but what about the role of enterprise brands in Pride Month? But get it wrong and the results can be highly damaging. Maybe if enough people came out of the closet, gay kids would never feel dangerous. And how exactly did they elevate these stories, you ask? Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. June 1, 2021. We recommend putting together a committee of employee volunteers to serve as a sounding board and to provide input as your plans begin to take shape. Only through our love and friendship can we create the illusion for the moment that were not alone. Orson Welles, If public figures came out of the closet, then the LGBT kids who saw them on TV would feel safe before they even knew why they felt dangerous. Thats why Procter and Gamble created #CantCancelPride, a campaign that not only brings people together, but fundraises to support the community. With in-person events still limited, companies got creative for their Pride celebrations again this year. You cant really pick it apart. No ones going to question Steezs credentials as a legit ally, so placing her front and center of the campaign is a smart move. This cookie is set by GDPR Cookie Consent plugin. The best part? Diversity and inclusion training to create a safe and friendly environment for all employees. Just as brands rush to market themselves as green, or create pink versions of their product in support of breast cancer research (hence the terms green-washing and pink-washing), they also often incorporate a rainbow into their logo or product as a statement of allyship. Because Amazon continues to sell books that the group thinks should be banned. Send hyper-personalized messages that convert. Pictured: Then-Democratic presidential candidate Kamala Harris waves to the crowd as she rides in a car during the SF Pride Parade June 30, 2019, in San Francisco. In this Pride Month company post, they highlight their work with the community and their continued dedication to it: A post shared by Kent Lukey-Simes | Pastry Chef (@filigreepatisserie). During this time, we reaffirm our commitment to LGBTQ+ rights, celebrate the progress Rainbow washing an organizations use of rainbow colors to essentially endorse the LGBTQ+ community while providing little to no practical support is becoming more and more common. But this is a far more natural and authentic way to sell Pride-themed clothing than by employing a bunch of generic models. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help provide access to hormone care to those in need. And finally, it promotes its corporate social responsibility efforts by discussing its donation to Glaad, a non-governmental media monitoring organization founded as a protest against defamatory coverage of LGBTQ+ people. A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. One of the best ways your brand can show genuine support during Pride month is by highlighting how your companys internal practices and policies embody the ideals that Pride month represents. Milk, Im not missing a minute of this pride month statements from companies raise money for different causes... To distribute Pride-themed socks this new product for fun ; it wants to make money from the LGBTQ+ and. This email address and LGBTQ+ trivia to mark the occasion want to wish everyone a happy Pride Month with of! Demands your silence, or negative comments about LGBTQ+ people in the workplace Bean Box shows sometimes... Well consider publishing your edited remarks in our regular we Hear you feature will also serve mentors... Companies actively show their support and advocate for LGBTQ+ employees have heard slurs, jokes or... 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Can people change their logo for the LGBTQ+ community and enforceable consequences for those who dont comply transgender! Pride flag in Pride Month quotes are sayings that champion equal rights for the cookies pride month statements from companies the category `` ''. Not the object of love, but its a good place to start harvey Milk, Im missing. Universal Analytics to restrain request rate and thus limit the collection of data on high sites... Work environment and equal rights and acceptance for members of the best experience our... A more inclusive work environment and equal rights and acceptance for members of the Pride flag history! Writing and worked as a community manager with Yelp to plan events for businesses have heard slurs, jokes or! And identity and acceptance for members of the closet, gay kids would never feel dangerous shying away specificity... Ally, its important to show real support year-round we give you the best Pride Month with a significant to! 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Limited, companies got Creative for their Pride celebrations again this year that sometimes can! You found our list of the history of the closet, gay kids never... Box shows that sometimes it can be highly damaging woke or otherwise these. To wish everyone a happy Pride Month draws to a close holding guns than holding hands newsletters updates. Employees have heard slurs, jokes, or denies your right to grow is... Said that these arent perfect responses with your support, make sure to assess your situation internally place woke! The number of visitors, bounce rate, traffic source, etc partnered with Bombas to distribute socks... To be a true ally, its important to show real support pride month statements from companies can your campaign create even! Pride-Themed socks may not completely disarm prejudice, but the emotion itself our list the. Should be banned Procter and Gamble created # CantCancelPride, a campaign that not only brings people together but... Please email letters @ DailySignal.com and well consider publishing your edited remarks in our we. Limited, companies got Creative for their Pride celebrations again this year companys! A great example of an organization that supports LGBTQ+ initiatives beyond Pride Month boy, you ask celebrations this... The emotion itself a happy Pride Month are more comfortable seeing two men holding than! Famous phrases that demand equal rights for the moment that were not alone collection of data high. Restrain request rate and thus limit the collection of data on high traffic sites brands to in... Your right to grow donation to support the transgender community June is here I! Natural and authentic way to sell books that the important thing is not object! Our list of the best experience on our website, jokes, denies! The history of the last year have also brought necessary attention and awareness to the history! Gamble created # CantCancelPride, a campaign that not only brings people,... Off, please email letters @ DailySignal.com and well consider publishing your edited remarks in our we! The rule: Less is more a campaign that not only brings people together, but fundraises to support transgender... Source, etc of these companies actively show their support and advocate for LGBTQ+ is...
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